From technical specialist to commercial leader, in 90 days
A 1-to-1 coaching programme for senior technical experts and industrial managers ready to command the boardroom, master high-stakes negotiation, and transition from "technical backup" to primary deal-driver.
Who this is for
Senior technical sales
You sell mechanical seals, pumps, rotating equipment or industrial components and you are the person customers actually call. The next step is leading deals, not just specifying them.
Newly promoted team leaders
You were promoted because you were the best engineer or salesperson in the team. Now you have to lead people who used to be peers, and nobody trained you for that.
Area & regional managers
You hit your number but the strategic conversations with directors, OEMs and key distributors feel reactive. You want to operate one level up.
What you actually get
This is not a generic leadership blueprint. It is built on 36 years inside the same technical domain you operate in, so the worked examples are about your distributors, your OEMs and your end users, not abstract case studies.
Twelve 1-to-1 sessions over 90 days, fortnightly, 60 to 75 minutes each
Weekly between-session support by email and voice note
Live deal coaching using ORDER, SCREAM and GAP Selling on your real opportunities
Personal operating rhythm: pipeline, team and stakeholder cadence you actually keep
Difficult conversation playbook for performance, pricing and pushback situations
Written 90-day plan agreed with you (and your sponsor, if employer-funded)
The 90-day structure
Days 1 to 30
Diagnose
- •Map where deals actually stall and where you stall as a leader
- •Audit current pipeline, key accounts and team dynamics
- •Agree two or three specific outcomes for the 90 days
Days 31 to 60
Apply
- •Work ORDER, SCREAM and GAP Selling into live opportunities
- •Run difficult conversations with team, peers and senior stakeholders
- •Tighten forecasting and account planning to a weekly rhythm
Days 61 to 90
Lock in
- •Build the operating rhythm you keep using after the programme ends
- •Position yourself for the next role, scope or commercial mandate
- •Final session with measured progress against agreed outcomes
Investment
1-to-1 programme
£4,950
90 days, fully personal
- Twelve 1-to-1 sessions
- Weekly between-session support
- Personal 90-day plan
- Stop after session three if not for you
Small-group cohort
£2,450
90 days, four to six people, non-competing
- Twelve group sessions
- Peer accountability and shared deal review
- Two cohorts a year, limited places
- One private 1-to-1 review session included
Prices exclude VAT. Employer-funded placements are common, a one-page proposal is provided on request.
Common questions
Apply for a discovery call
Thirty minutes, no charge, no pitch. If the fit is wrong I will tell you, and where I can I will point you to someone who is right.